Training to Optimize your Digital Marketing Strategy | since 1987
Juan Francisco Villar Hidalgo
Professional info
I'm a Digital Marketing Professional always learning. I started studying a Degree in Marketing and Tourism management when I discovered the digital world. After that in London I enrolled myself into the Oxford College of Marketing and since then I've been always hungry looking for new marketing knowledge into the digital world. Nowadays I am attending to the Master in Digital Marketing for ICEMD ESIC business and marketing school in Pozuelo (Madrid) and seeking for an Internship in a company to prove myself and undertake the best of my background, while learning how to apply all these concepts into a professional environment.
Work experience
Barman - Hakkasan Hanway place - Oxford Street London UK
2011 - 2013
Waiter - The Cinnamon Club - Westminster London UK
2011
These experiences outside Spain gave me the opportunity to get a new global vision. Inside huge organizations I could learn how simple standards processes can co exist, with the most complex vertical organizations structures. I had the opportunity to get involve in a different ways of drive companies, getting in touch with people from all over the world. At the end I could get organizational skills and team work cappabilities as well as I learned how to work under stress and having team leader responsabilites. All these in a different culture with a different language.
Tourist Guide (English) - La Sinagoga del Agua - Úbeda (Spain)
2010
Lifeguard - Hotel Gardenia Park - Fuengirola (Málaga)
2009
Front desk Hotel - Álvar Fáñez - Úbeda (Spain)
2008
Front desk Hotel - Torreblanca - Fuengirola (Málaga)
2007
With all these experiences along the whole Tourism business environment, I could get a big picture from the consumer and the business structure. I have had the opportunity of getting in touch with the consumer so understanding the customer behaviour and getting skills in communications and customer care.
Education
Languages
HTML/CSS
PHP
Click to add a language
Click to add a language
Click to add a language
Skills
PHOTOSHOP
FLASH
Click to add a skill
Click to add a skill
Click to add a skill
2010 - present
2010 - present
ICEMD ESIC Master in digital marketing (full english)
2014 - present
MARKETING, ORGANIZATION AND DIGITAL PLANNING - WEB MARKETING: USABILITY AND SEO - DIGITAL CREATIVITY AND SEM -CURRENT AND EMERGING DIGITAL MEDIA - SOCIAL MEDIA MARKETING - E-COMMERCE
Concepts such as Internet ROI (return on investment), usability, SEO (search engine optimization), SEM (search engine marketing), social media, affiliate marketing, mobile marketing, word-of-mouth marketing, buzz, viral, guerrilla marketing and geolocation -among others - will be part of this Master. Through its six modules, the Master in Digital Marketing (MDM English) I will gain the most advanced, leading and effective disciplines within the field of Marketing and Advertising, by applying the new tools and means that the Internet provides.
On completion of this Master, I will be able to face any online communication project: creating and optimizing websites for consumers and search engines, developing successful online shops, planning, creating and executing SEM (Search Engine Marketing) campaigns, managing a company’s brand image and corporate reputation in the digital world. In short Acquiring knowledge of key areas in the digital environment to enhance businesses, to progress in the most innovative areas of the digital world.
Professional Certificate in Digital Marketing Oxford College of Marketing - The CIM (UK)
2013 - 2014
DIGITAL MARKETING ESSENTIALS - MARKETING AND CONSUMER BEHAVIOUR - DIGITAL MARKETING PLANNING
The Diploma in Digital Marketing underpins the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
DIGITLA MARKETING ESSENTIALS
This unit provided me with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.
MARKETING AND CONSUMER BEHAVIOUR
This unit provided me with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.
DIGITAL MARKETING PLANNING
The unit provides programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns.
Degree in Marketing and Tourism administration - Málaga (Spain)
2005 - 2010
BUSINESS MAMAGEMENT - ACCOUNTING - PROCESSES - HHRR - ECONOMY - STATISTICS - MARKETING - ART - MARKETING PLANNING - LAW - IT
This Bachelor provided me with the knowledge Tourism sector in all areas. It gave me a big picture of the business and how its apply in Spain as the most important sector in growing the economy.